Fifteen years in Portland multifamily. Over a decade as an owner. A reputation for tenacious negotiation and honest advice — even when that advice is to wait.
I grew up watching my parents own apartments — a fourplex and a fiveplex. I saw the little luxuries that investment created for our family, and I also watched them work hard to make it successful. That early experience gave me an understanding of this business that no classroom could provide.
After building a 15-year career working alongside one of Portland's most respected commercial real estate mentors, I founded Gerding CRE to do things on my own terms — with a boutique focus, deep market expertise, and the personal attention that larger firms simply can't offer.
I've been an apartment owner myself for over ten years. When I sit across from a client, I'm not guessing at what it feels like to make these decisions. I know.
Most brokers understand apartment buildings as financial instruments. I understand them as something more — as the product of real work, real sacrifice, and real hope for the future. That shift in perspective changes everything about how I advise clients.
Apartment buildings aren't just assets. They represent years of effort, financial security, and for many families — a legacy. I treat them that way.
When you work with me, you're working with someone who has navigated the same decisions you're facing — as an owner and as an advisor. That's not a marketing line. It's just true.
I started Gerding CRE because I believe apartment owners deserve an advisor, not a salesperson. Someone who will tell you the market isn't right to sell yet. Someone who helps you think through a 1031 exchange before you've even listed.
My goal is to be the person you call years before you make a move — and years after. That long-term relationship is the foundation this firm is built on.
Start a conversationMy reputation for negotiation is something I've earned over fifteen years of deals — from small duplexes to 100-unit portfolios. I understand buyer psychology, I know this market's buyer pool deeply, and I know how to position a property to generate the right competition.
Picking the right negotiator is one of the most important — and most overlooked — decisions a seller makes. I'm not aggressive for its own sake. But when my clients need someone in their corner who won't blink, I'm that person.
Fifteen years means I know the active buyers before a property ever hits the market. That's leverage from day one.
Older buildings have character and history. I know how to tell that story in a way that commands the right price.
As an owner myself, I understand what buyers are thinking — which gives me a real edge negotiating on your behalf.
From marketing through closing, I manage every detail. No dropped balls, no surprises, no hand-offs to junior staff.
Whether you have a specific property in mind or just want to understand the market better — I'm happy to have an honest conversation. That's how every good relationship starts.
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